Hello · Open to brand strategy & product marketing roles
Taylor PetersenTP.
About me

It started with conversations.

My path into marketing didn’t start in a traditional role. It started in conversations with founders building something from nothing: shaping early ideas, refining positioning, and figuring out how to bring a brand into the world in a way that actually lands.

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Taylor Petersen smiling at a laptop

My story

I’m from Seattle, Washington, and I’ve been fascinated by business for as long as I can remember. I earned a BBA in Creative Business at HU University of Applied Sciences Utrecht in the Netherlands, with an Erasmus semester in Finland studying design and media. As a student ambassador for Beyond the States, I made videos, social content and articles about living abroad.

An internship with Avida International in London turned into more than three years with the company, including a part-time role as Chief Marketing Officer of its software company, AIIGO.

In 2023 I founded The Next Creative Solution, a creative and brand strategy consultancy for startups and growing businesses in wellness, beauty and lifestyle, working with 15+ brands. I led brand strategy and creative direction from first idea to launch, designed websites built to convert, and created social and content strategies tied to real results. I managed multiple clients on tight budgets and timelines, and hired and managed a small team.

“Her dedication, hard work, and remarkable organizational skills set her apart from her peers.”Jennifer Tucker, MBA, MAICD · Executive Director, Wave Europe BV · thesis supervisor

How I work

I believe in educational, credibility-building content that earns trust. I adapt to the brand, the audience and the channel, whether that’s a founder-led startup, a local winery or an international company, and I’m just as comfortable in a spreadsheet as in a design file.

I do my best work as part of a team. I’ve studied in the Netherlands and Finland, worked with colleagues in London and Brussels, and adapted campaigns for different markets and cultures. Working with people who see things differently makes the work better.

To make my work even stronger, I’m now in the MS in Marketing Strategy & Analytics program at UT Austin McCombs, learning research design, conjoint analysis, choice modeling, regression, perceptual mapping and pricing optimization.

What’s next

I’m ready to bring a founder’s mindset in-house. I’m looking for a brand strategy or product marketing role at a larger organization, where my mix of strategy, design and analytics can reach more people and be measured at scale.

Experience & education

  • 1st place, Adobe “Brave the Way” pitchClass pitch competition, UT Austin McCombs · integrated campaign for Adobe Experience Cloud for Advertising
  • MS in Marketing Strategy & AnalyticsUT Austin, McCombs School of Business (expected May 2027)
  • FounderThe Next Creative Solution · brand, web and social for wellness, beauty and lifestyle businesses
  • Marketing CoordinatorAvida International · London, then hybrid
  • Chief Marketing Officer (part-time)AIIGO Software, an Avida International company
  • Brand Management ApprenticeWE are COCO Consultancy · remote
  • Marketing & Branding InternAvida International · London · promoted within 4 months
  • BBA, Creative BusinessHU University of Applied Sciences Utrecht, Netherlands
  • Minor in Design & Media (Erasmus)Metropolia University of Applied Sciences, Finland
  • Student AmbassadorBeyond the States

Recommendations

From my LinkedIn.

“Her enthusiasm, tenacity and creativity in combination with her pleasant personality meant she has added real value to our firm. I highly recommend Taylor.”
Bart HeenkManaging Director, Avida International · managed Taylor directly
“Taylor is not only entrepreneurial but also exhibits a level of maturity and tenacity. Her ability to balance academic responsibilities with entrepreneurial ventures showcases her exceptional time management and organizational prowess.”
Jennifer Tucker, MBA, MAICDExecutive Director, Wave Europe BV · supervised Taylor’s graduation project and thesis
“From the very beginning, Taylor stood out as someone who brought both creativity and professionalism to everything she touched. … I have no doubt she will be an asset to any organization she joins.”
Paul BoerboomFounder, Avida International · reference letter

Places I’ve called home

Five cities, four countries, one suitcase that’s seen a lot.

  1. Taylor in front of the Space Needle on an autumn day
    SEA

    Seattle

    Where I grew up, and where I came back to host An Affair of Art & Beauty.

  2. Taylor on a cobbled Utrecht street lined with canal houses
    UTR

    Utrecht

    Where I studied Creative Business and started The Next Creative Solution.

  3. Taylor walking through the snow in a blue snowsuit
    HEL

    Helsinki

    An Erasmus semester of design, digital media and a lot of snow.

  4. Taylor walking through the City of London
    LDN

    London

    Where an internship at Avida International turned into more than three years.

  5. Taylor pointing to the McCombs School of Business sign
    AUS

    Austin

    Home for now, studying Marketing Strategy & Analytics at McCombs.

A little more about me

Taylor gently touching an elephant’s head at a sanctuary in the forest

Why elephants?

My favorite animal, and this site’s mascot

Elephants are my favorite animal, so I visited an elephant sanctuary to see them up close. They never forget where they’ve been, and neither do I, which is why one walks the whole journey on my homepage.

Go find the elephant
A group in front of the Education For All house in Asni, in the High Atlas Mountains of Morocco
Education For All, in the High Atlas Mountains of Morocco

Giving back

Aspire Mama Africa

Design Lead (pro bono) · Marbella, Spain · Nov. 2022

I designed the graphics for the Fire Moon Rising retreat, helping Education For All fund women’s education in the High Atlas Mountains of Morocco.

Taylor Petersen laying out printed brand materials on the floor
Laying out brand materials for The Next Creative Solution.
Taylor Petersen with two other attendees at the KS WELI photo wall
At a women’s entrepreneurship event at the Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WELI).
Hands photographing brand materials with a phone
Creating content for social.

If you’ve read this far, let’s grab a coffee.

Say hello