The brief
Golden Bubble had just changed its positioning to a new tagline: clinically fluffy facials. The idea was to show that its facials are just as effective as they are relaxing, and that having one should feel like a real treat. They only sell and use high-quality products, so the imagery needed to feel credible and premium, never clinical or cold.
What I did
I led the creative direction. I wrote the concept, “Outside shoot”, and built the mood board around it: outdoor spa scenes with sunlight, fresh air and a sense of calm, where clinical skincare meets a dreamy softness. Think facials by the water or in a meadow, relaxed but polished, with towels, serums and serene expressions.
On the day, I was on set directing the scenes alongside the photographer to bring that vision to life, and I shot the video content for social.
