The idea
Collaboration over competition. Instead of each brand marketing on its own, I wanted one evening where guests could move from skincare to candles, fashion, photography, wine tasting and aesthetic treatments, and where every partner brand met a new, like-minded audience.
What I did
I came up with the concept and brought the partners together, including Jo Malone, Pinch and Hotel Sorrento, which hosted the evening.
I also designed the event’s identity: a deep wine-red and cream palette with an elegant script, so every graphic felt like a personal invitation. I carried it across the main poster, ticket-style cards with QR codes that we handed out around the hotel, its restaurants and beyond, and the social media posts and visuals that set the tone for guests before they arrived.
